Financial Studies

Behavioral Insights, Innovative Solutions

Bridging technology, analytics, entrepreneurship, and financial inclusion, our work incorporates diverse data sources, use-inspired machine learning models, and the behavioral underpinnings of social science theory to address complex challenges and make transformational discoveries in healthcare, manufacturing, transportation, and more. Below is a rotating selection of our standout investigators in these areas.

   ○ Recent News and Highlights
   ○ Related Strength: Public Policy
   ○ Related Strength: Transportation and Urban Planning

• Selected Publications

  • Bruton, G., Khavul, S., Siegel, D., Wright, M. (2015). New Financial Alternatives in Seeding Entrepreneurship: Microfinance, Crowdfunding, and Peer–to–Peer Innovations. Entrepreneurship Theory and Practice, 39(1).

    Casson, M., Yeung, B., Basu, A. (2008). The Oxford handbook of entrepreneurship. Oxford University Press.

    Deyo, D. and Plemmons, A., (2022). Have License, Will Travel: Measuring the Effects of Universal Licensing Recognition on Mobility. Economics Letters 219.

    Etu, E., et al. (2023). Leveraging Decision Trees to Forecast Ambulance Traffic in Emergency Departments. Annals of Emergency Medicine 82(4).

    Guha, M., and Korschun, D., (2023). Peer Effects on Brand Activism: Evidence from Brand and User Chatter on Twitter. Journal of Brand Management.

    Holian, M., Kahn, M., (2015). Household demand for low carbon policies: Evidence from California. Journal of the Association of Environmental and Resource Economists 2(2).

    Tushman, M., Smith, W., Wood, et al. (2010). Organizational designs and innovation streams. Industrial and Corporate Change 19(5).

• Award Highlights

  • Deyo, “Institute for Justice Senior Research Fellow Project” — Institute for Justice, 2022

    Holian, “An Analysis of GHG Emissions from Construction Industries” — Regents of the University of California, 2018

    Huang and Etu, “Mental States & Machine: Enhancing Driver Engagement in Automated Vehicles for Safer Transitions” — US DoT University Transportation Centers Program, 2023

• Affiliates

  • CSU Social Science Research and Instructional Center

    Human Rights Institute

    Mineta Transportation Institute

    Silicon Valley Center for Entrepreneurship

    Silicon Valley Small Business Development Center

Featured Faculty

Anuradha Basu
Professor of Entrepreneurship
Immigrant and Transnational Entrepreneurs, Entrepreneurship Education, Family Business
ORCID: 0000-0003-1276-1993

Darwyyn Deyo
Associate Professor of Economics
Law and Economics, Criminal Justice, Health Economics
ORCID: 0000-0003-1209-625X

Egbe-Etu Etu
Assistant Professor of Marketing and Business Analytics
Health Informatics, Business/Customer Feedback Analytics, Machine/Deep Learning, Simulation Modeling, and Transportation Engineering
ORCID: 0000-0003-0457-6296

Mithila Guha
Assistant Professor of Marketing and Business Analytics
Brand-Consumer Online Activism, Digital and Social Media Marketing, Marketing Analytics, Marketing for Positive Social Impact
ORCID: 0000-0002-0385-6977

Matthew Holian
Professor of Economics 
Applied Econometrics, Cost-Benefit Analysis, Urban, Environment, Transportation, Housing, Migration, Labor
ORCID: 0000-0002-7319-4294

Rangapriya (Priya) Kannan
Dean, Lucas College and Graduate School of Business
Resources for Innovation, Innovation Practices, Behavioral Integrity, Entrepreneurship

Susanna Khavul
Director, School of Management 
Entrepreneurial Finance, Mobile Money, Equity, Crowdfunding, Financial Inclusion, Technology, Entrepreneurship
ORCID: 0000-0001-6039-0053

Meg Virick
Associate Dean, Undergraduate Programs and Professor of Management
Unemployment and Underemployment, Staffing, Succession Planning, Women Workers, Older Workers

Robert Chapman Wood
Professor of Strategic Management
Strategic Management of Large Organizations, Motivation, Innovation, Complex Product Systems
ORCID: 0000-0002-1134-4621

Potential collaborators and members of the media may contact us at officeofresearch@sjsu.edu.