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SJSU's primary color palette is simple. Blue is most often used as a background and to colorize photos, for the most contrast and accessibility online. Gold is used as an accent color, used to brighten and pop. Gray is our neutral color from which gold, blue and white can pop. Use dark gray for body copy color. Anything "Spartan Spirit" oriented should incorporate the main colors.

Primary Colors

SJSU Blue.
Blue

PMS 2935M 300U 300C
C100 M43 Y0 K5
R0 G85 B162
#0055A2

SJSU Gold.
Gold

PMS 7406M 7405U 124C
C10 M35 Y100 K0
R229 G168 B35
#E5A823

SJSU Gray.
Gray

PMS 423M 8U 422C
C0 M0 Y0 K55
R147 G149 B151
#939597

Gradient bar of blue, grey and gold.
Gradient
Blue #0055A2, Grey #939597, Gold #E5A823

The gradient may be used as a background or as an overlay over black and white photos. The gradient symbolizes Transformation and is used in SJSU’s "Transformation" campaign.


Secondary Colors

Blues

Pantone color 276 C and 276 U.
Pantone
276 C (#201D33)  |  276 U (#494B62)

Pantone color 2915 C and 298 U.
Pantone
2915 C (#70B1E0)  |  298 U (#5FAFE3)

Pantone color 7461 C and 299 U.
Pantone
7461 C (#337BB5)  |  299 U (#3E92D2)

Pantone color 2955 C and 2945 U.
Pantone
2955 C (#133761)  |  2945 U (#1A4B94)

Greens

Pantone color 377 C and 377 U.
Pantone
377 C (#419479)  |  377 U (#439783)

Pantone color 367 C and 367 U.
Pantone
367 C (#ABD16E)  |  367 U (#9BCC76)

Pantone color 3278 C and 3278 U.
Pantone
3278 C (#7D962E)  |  3278 U (#758D4B)

Earth

Pantone color 718 C and 718 U.
Pantone
718 C (#B15420)  |  718 U (#BC7047)

Pantone color 483 C and 4625 U.
Pantone
483 C (#785D51)  |  4625 U (#4B2E21)

Amy Tan

Pantone color 7503 C and 7503 U.
Pantone
7503 C (#A5976F) |  7503 U (#999075)

Lighter Yellow

Pantone color 122 C and 108 U.
Pantone
122 C (#F7D15D) |  108 U (#FBDC59)


Colleges Colors

School of Business

Pantone color 124 C and 116 U.
Pantone
124 C (#E1AB43) |  116 U (#F5B642)

College of Education

Pantone color 2915 C and 298 U.
Pantone
2915 C (#70B1E0) |  298 U (#60AFE3)

Engineering

Pantone color 158 C and 144 U.
Pantone
2915 C (#DD7B3B) |  298 U ( #E98F4D)

College of Health and Human Sciences

Pantone color 112 C and 111 U.
Pantone
112 C (#97832E) |  111 U (#988647)

Humanities and the Arts

Pantone color 422 C.
Pantone
422 C (#A0A2A3)

Science

Pantone color 124 C and 128 U.
Pantone
2915 C (#E1AB43) |  298 U (#F6CF75)

Social Sciences

Pantone color 413 C.
Pantone
413 C (#B7BAB0)