Branding Your Social Media Channels

It is extremely important that your page represents the official voice of the university. Please make sure your profile photos and other imagery adhere to SJSU’s social media visual identity standards.

Naming Social Media

When choosing a name for your social media channel, use the abbreviated name of the university before the name of your area. Here are a few examples:

• sjsuadmissions
• sjsuarts
• sjsuengineering
• sjsuorientation
• sjsu-enrollment
• sjsu-spartanpride

Note that using a hyphen to separate the university and department names is acceptable. If you inherited a social media platform with a name not using this convention, there is no need to change the name (in some cases like facebook.com/sanjosestate, it may not be possible). Just use this convention going forward.

Key Messages

Your group’s key messaging goals (as defined in your plan) can be told through the stories of people in your college, department or program. Social media is an excellent place to reinforce who we are and what we’re all about. There's no need to post your goals directly on your sites. Instead, post stories, links, information, photos and other content that reinforces these ideas and shows progress toward these goals.

Download SJSU Brand Style Guide to learn how to focus on the attributes that make SJSU unique.