Meet the Team
Our team tells the story of this great university, its proud history, its active research, remarkable faculty and the life-changing experience it provides to undergraduate and graduate students.
Within University Marketing and Communications are teams with deep experience in strategic communications and university media relations, editorial content and news, digital marketing, advertising, web and digital communications, university magazine, visual communication and design, photography and videography, executive communications, online enrollment marketing and athletics marketing and sports media relations.
University Marketing and Communications Leadership
Provides vision and direction for university-wide strategic communications and marketing, and oversees internal and external communications that enhance the university's goals, mission and brand equity.
Kristin Ede
Senior Director of Enrollment Marketing
kristin.ede@sjsu.edu
Michelle Frey
Senior Director of Creative Strategy
michelle.frey@sjsu.edu
Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@sjsu.edu
Strategic Communications and Marketing
Editorial Content and Storytelling
Campus-wide storytelling, including: editorial content, brand messaging, style and writing guidelines, strategic communications and content strategy for SJSU’s enterprise-wide print and digital platforms, including Washington Square magazine and SJSU NewsCenter; marketing and communications strategy and development for divisions and colleges
Julia Halprin Jackson
University Writer and Copy Editor, Managing Editor of Washington Square
News beats: Humanities & Arts, Social Science, Education and Student Affairs
juliah.jackson@sjsu.edu
Cassie Myers
University Writer and Copy Editor
News beats: Science, Health and Human Sciences, Engineering and Research and Innovation
cassie.myers@sjsu.edu
Marcus Ismael
Marketing and Communications Program Manager
Focus area: Facilities Development and Operations/Housing
marcus.ismael@sjsu.edu
Sam Kamangar
University Advancement Marketing and Communications Program Manager
sam.kamangar@sjsu.edu
Adriana Avila
Lucas College and Graduate School of Business Marketing and Communications Program
Manager
adriana.avila@sjsu.edu
Rhoda Shapiro
Student Affairs Marketing and Communications Program Manager
rhoda.shapiro@sjsu.edu
Media Relations
Media relations, crisis communications and reputation management, including the development of university statements and key messages to news media worldwide through relationships with local, national and international media outlets.
Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@sjsu.edu
408-924-1207
Robin McElhatton
Assistant Director of Media Relations
robin.mcelhatton@sjsu.edu
408-924-1749
Digital Marketing and Web Communications
Digital marketing and communications strategy, brand messaging, content marketing, website design, SJSU web guidelines, social media engagement, email marketing, digital campaigns, display and video advertising, paid search, SEO and analytics.
Anna Augustowska
Director of Digital Marketing and Communications
anna.augustowska@sjsu.edu
Brian Anderson
Digital Marketing and Communications Manager
brian.anderson@sjsu.edu
Trevor Phillips
Digital Content Analyst
trevor.phillips@sjsu.edu
Alexander F. Rock Fredell
Assistant Director of Web Development, UX and Content
rock.fredell@sjsu.edu
Visual Communication and Design
Visual storytelling and design strategy, creative support for faculty and staff, SJSU visual identity and guidelines, campus-branded spaces, events and affiliate visual resources, professional video, photography, project requests, lockup requests, and brand permissions.
Michelle Frey
Senior Director of Creative Strategy
michelle.frey@sjsu.edu
408-924-1474
Roman Goshev
Digital Production Project Manager
roman.goshev@sjsu.edu
408-924-1171
Pourya Nadimi
Senior Visual Designer and Art Director
pourya.nadimi@sjsu.edu
Jonathan Wang
Visual Communications Designer
jonathan.wang02@sjsu.edu
Javier Duarte
Senior Multimedia Production Specialist
javier.duarte@sjsu.edu
Robert Bain
University Photographer
robert.bain@sjsu.edu
Jonathan Meyer
Multimedia Specialist, Video Production
jonathan.meyer@sjsu.edu
Executive Communications
Development of executive communications and thought leadership content and materials for the Office of the President, including speeches, blog posts, presentations, website content, op-eds and social media posts.
Michelle Smith McDonald
Senior Director of Media Relations
michelle.smithmcdonald@sjsu.edu
408-924-1207
SJSU Online Enrollment Marketing
SJSU Online brand guidelines and messaging, enrollment funnel communications strategy, storytelling, website design, CRM management and email marketing, direct mail, integrated digital advertising campaigns, video production, social media strategy, and enrollment marketing analytics.
Kristin Ede
Senior Director of Enrollment Marketing
kristin.ede@sjsu.edu
408-924-8170
Brian Cheung Dooley
Associate Director, SJSU Online Marketing and Communications
brian.cheungdooley@sjsu.edu
408-924-3315
Marc Montenegro
User Experience/Web Designer and Developer
marc.montenegro@sjsu.edu
Tiffany Thaoxaochay
CRM Engagement Lead
tiffany.thaoxaochay@sjsu.edu
Professional and Global Engagement Marketing
Supports the outreach and recruitment of students for professional education, winter and summer intersession, and open university through integrated, digital marketing and communications.
Jim Hsia
Associate Director
jim.hsia@sjsu.edu
Cindy Chin
Marketing Specialist
cindy.chin@sjsu.edu
Jeanette Mai
Marketing Specialist
jeanette.mai@sjsu.edu
Momina Manzoor
International Marketing Specialist
momina.manzoor@sjsu.edu
Cindy Tang
International Marketing Specialist
cindy.tang@sjsu.edu
Athletics Marketing and Sports Media Relations
UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community.
Meet the Creative Services and Digital Media team and the Media Relations team.
