Marketing and Business Analytics

The Honors Program is an opportunity for students to synthesize the learning from their major and their concentration to tackle real-world projects with one of our Business Honors Program partners.

Participating client organizations will sponsor a team of capable and motivated marketing and business analytics students to work on a collaboratively defined strategic project which will have measurable outcomes and deliverables.

Students will be given the autonomy to define the roadmap, timeline, and milestones for achieving agreed-upon goals. At the conclusion of the semester, student teams will present their findings and recommendations to the leadership team from the sponsoring organization.

Honors students will:

• Get exposure to leading companies and organizations in Silicon Valley and beyond
• Collaborate with other honors students in both the marketing and business analytics disciplines, as well as professionals from the sponsoring organization
• Develop leadership and professional skills while getting hands-on experience and further honing their technical skill in their chosen discipline(s)
• Hear from top leaders in Silicon Valley and around the world throughout the semester
• Network with other peers in their own department as well as in the Sbona Honors Program at large
• Have the opportunity to earn departmental honors by maintaining excellence in their studies and completing a scholarly project

NOTE: Department honors notation on diplomas will be awarded to students successfully completing 6 units in the program over two semesters, who also maintain a 3.5 GPA in their major and complete a scholarly paper.

Students who successfully complete either 3 units (one semester) or 6 units (two semesters) but do not meet the GPA or scholarly project requirements will still receive a certificate from their department indicating honors completion each semester they participate.

Spring applications usually open in January and close in May; Fall applications usually open in August and close in November. Outside of those windows, we do take applications on a rolling basis. We look forward to hearing from you soon!

Learn how to apply